Stargazing

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IFAs wanting to move to a fee-based business model are often told they should segment their client base and concentrate on those clients who are likely to be most profitable.

Some light-hearted research published by APACS recently could make the task a whole lot easier, as it claims consumers’ payment behaviour can be predicted according to their star sign. The survey of 2,000 consumers suggests Capricorns are the most financially astute – they are financially responsible in most areas, but they let themselves down when it comes to paying their credit card bills. Sagittarians are not the most financially organised star sign, but they are responsible when it comes to paying off their credit card bills and checking their statements. Other potentially good...

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