Your biggest problem is the IFA image

clock

The day has arrived when I reveal my true opinion of the IFA market, and having worked in this arena now for the best part of nine years there's certainly been a lot of change.

But perhaps what hasn’t altered in that time is the struggle IFAs seem to have in improving their image, sadly because for the majority of knowledgeable and genuinely caring IFAs trying to help clients there is still a part of the market with a horribly negative attitude and which appears to undo all of the good work everyone else attempts. What I take away with me when I leave IFAonline tomorrow is the absolute belief the IFA sector is doing an excellent job in trying to help clients plan for their financial futures, and without it the consumer will suffer a detriment. I’ve met a huge num...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Trial of former Titan Wealth employee rescheduled as defence prepares abuse of process argument

Trial of former Titan Wealth employee rescheduled as defence prepares abuse of process argument

Prosecution ready to proceed but court agrees to delay trial until late August

Sahar Nazir
clock 09 May 2025 • 2 min read
Professional Adviser TV: Female leadership and overcoming business barriers

Professional Adviser TV: Female leadership and overcoming business barriers

With WIFA winner and short lister Frankie Smith

Professional Adviser
clock 09 May 2025 • 1 min read
The 'quick way' to lose your clients' trust

The 'quick way' to lose your clients' trust

Clients are disengaging rather than firing their advisers, conference hears

Sahar Nazir
clock 09 May 2025 • 2 min read