Pension savers who are unwilling to engage with retirement planning are put off by the language providers and advisers use, delegates heard.
Money Means founder and financial adviser Helena Wardle said consumers wanted to know about retirement options "just not in the way you are selling it". She urged providers to "please change your language" to boost client outcomes. Speaking at the Retirement Review report launch on 8 May, Wardle also said it was down to providers to create "good targeted support journeys" for consumers, but current engagement styles miss the mark: "The challenge is that we cannot engage them with what we are writing." The Financial Conduct Authority (FCA) is in the process of introducing targeted supp...
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