Three 'well respected' IFA firms eye automated advice via Multiply AI

The firm tells PA it expects a ‘year of growth’ by working with advisers

Sahar Nazir
clock • 1 min read

Three “well respected” advice firms including national Foster Denovo are working with technology consultancy Multiply AI to improve their efficiency through automation, the firm’s chief executive has said.

Speaking to Professional Adviser, Vivek Madlani said that in the last year, the three firms selected the fintech because of its direct-to-consumer experience. Multiply AI specialises in using technology to automate elements of the advice process. "We help advisers create plans, and we provide recommendations around high interest debts, not just pensions and investment. We cover 11 different areas of advice," Madlani explained. "The majority of Multiply's work is with advice firms." Foster Denovo chief operating officer Helen Lovett confirmed last week (18 January) that it selected Mul...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Fairstone refines buyout terms to focus on high-growth potential IFAs

Fairstone refines buyout terms to focus on high-growth potential IFAs

Updated DBO model to ‘support increased valuations’

Jenna Brown
clock 30 April 2025 • 2 min read
L&G drops fracture cover in critical illness and income protection overhaul

L&G drops fracture cover in critical illness and income protection overhaul

Increased pay out amounts

Jaskeet Briah
clock 29 April 2025 • 3 min read
Advisers could add 20 more clients annually with AI support

Advisers could add 20 more clients annually with AI support

Early adoption of artificial intelligence tools is boosting adviser efficiency

Sahar Nazir
clock 28 April 2025 • 2 min read