Moneyfarm launches 'platform as a service' for M&G

&me platform for 'next generation of clients'

Jenna Brown
clock • 2 min read

Digital wealth manager Moneyfarm has launched a “platform as a service” solution for M&G powered by M&G Wealth.

It said it had developed the &me platform as a "bespoke investment experience", available as an app on both Android and iOS alongside a web application. The companies first announced their intention to launch a D2C offering in January last year. Clients have access to &me classic or targeted portfolios. It explained the classic portfolios are made up of a diversified portfolio of ETFs investing in equities and bonds across different regions such as US equities and UK corporate bonds. Moneyfarm added the targeted portfolios invested in a blend of active and passive funds. Users will...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

AJ Bell platform hits record AUM as inflows rise 19%

AJ Bell platform hits record AUM as inflows rise 19%

13% rise over the past year and a 1% increase in the quarter

Linus Uhlig
clock 24 April 2025 • 2 min read
Wealthtime signs ten-year deal with Wipro to overhaul platform

Wealthtime signs ten-year deal with Wipro to overhaul platform

The firm will use Wipro's artificial intelligence

Sahar Nazir
clock 01 April 2025 • 2 min read
Adviser platform assets up to £616.2bn in 2024

Adviser platform assets up to £616.2bn in 2024

Strong advised platform new business throughout 2024

Jenna Brown
clock 19 March 2025 • 3 min read