LV= announces pipeline strategy

clock

LV= will switch its protection business to gender neutral rates on 1 December and has announced its pipeline strategy for advisers.

The provider's G-Day Guarantee will aim to ensure applications in the pipeline by 1 December can be processed on gender specific rates ahead of the 21 December deadline. If an application has further medical evidence outstanding by 1 December LV= will ensure the business can still be placed on gender-specific rates in time. The application will be underwritten based on the medical information provided by the client at application using normal underwriting standards before offering a premium and terms. The application will be then put on-risk for the full cover applied for on gender...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

The return of redundancy cover – and why it's important

The return of redundancy cover – and why it's important

Standalone unemployment insurance is making a comeback

Kesh Thukaram
clock 02 April 2025 • 3 min read
PDG responds to FCA Pure Protection Market Study update

PDG responds to FCA Pure Protection Market Study update

Expanded terms of reference

Cameron Roberts
clock 31 March 2025 • 2 min read
FCA: Protection commission ban is potential 'extreme' market study outcome

FCA: Protection commission ban is potential 'extreme' market study outcome

FCA: 'We're going into this with an open mind'

Jaskeet Briah
clock 28 March 2025 • 3 min read