New site promotes online advice offerings

Nicola Brittain
clock

A website providing details of online financial advice offerings has been launched.

Guide to Advice, aimed mainly at consumers, provides a searchable financial adviser directory, financial news and regulation updates and a newsletter. Although the site will not itself provide advice, it will critique each advisory business featured on its own site, list the services on offer, and score each one according to ease of use. The site will include analysis of independent, restricted and simplified financial advice, money coaching or execution-only services. It aims to become a supported distribution channel for providers of online guidance, financial advice and products...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Advisers who are on board with technology outperform peers: Intelliflo

Advisers who are on board with technology outperform peers: Intelliflo

Generated more revenue and serviced more clients

Jen Frost
clock 28 April 2025 • 2 min read
Integrating AI into advice without losing the human touch

Integrating AI into advice without losing the human touch

Reinforcing trust through AI-enhanced personalisation

Tony Wilkson
clock 25 April 2025 • 4 min read
Why advice businesses need to 'invite AI to the table'

Why advice businesses need to 'invite AI to the table'

Will take away the ‘boring stuff’

Jenna Brown
clock 24 April 2025 • 3 min read