Prudential's Williams: Fund objectives must keep the investor in mind

1 What has been the main driver behind the fund's outperformance over five years? The best return an investor can get is the one they expect to get. As such, we set objectives with the investor in mind. Firstly, the fund has a capital preservation objective. Our track record has been built around our ability to preserve capital in difficult times and the benefit of this approach is best exemplified by the experience of investors in the fund during 2008. Secondly, the fund is required to beat cash. We describe the fund to investors as ‘an initial step out of cash and into a multi-asset...