Professional Adviser looks at finfluencers' impact in the market
The majority of those aged 18-34 have seen finance posts from influencers
Advisers can also use social media as ‘positive force for their brand’
New guidance aimed at combatting illegal financial promotions
'Don't find your career cancelled due to a hasty Tweet'
Balance between advice & guidance
Covid-19 has proven a catalyst for digitisation among financial advisers
Putting the tech into protection