Advisers will have a bigger job on their hands after gender equalisation comes into force this year, indicates research.
Primetime Retirement's survey has revealed 44% of advisers specialising in retirement planning predict more women will seek advice after the European Court of Justice ruling is implemented in December.
The survey was conducted on 321 advisers nationwide. Three per cent said they had already seen a rise in queries from women hoping to benefit from an uplift in income after December.
There are predictions male retirees will look to annuitise before the changes as the amount they get from annuities could decrease post December.
The company urges advisers to start preparing clients now.
Stuart Wilson, marketing director at Primetime Retirement, said: "Gender equalisation will see a massive change in the annuity market and providers have to adapt and innovate in response.
"We will have to wait and see how the market reacts and where unisex rates end up but it seems likely that male rates will be reduced which will be a further blow for retirement income planning.
"Advisers have a major role to play in helping clients and outlining the availability of and the need for more options in retirement income planning."
Developed by industry-wide group
Joined in 2002
'Educate clients' children'
Raised £15m earlier this week
From 8pm Friday 19 October