The industry must automate the decumulation phase of defined contribution schemes, National Association of Pension Funds chief executive Joanne Segars says.
The trade body said the industry needed to help people make the right decisions at retirement and get the best value from annuities by automating the process "as far as possible".
Segars said: "If we cast our mind forward five or ten years, the decumulation market is just going to be huge compared to where it is now and we have to think about the number of people who will be coming through with smaller pots, who will not necessarily want advice or be able to afford advice.
"How do we make some of that automatic? We spent the last decade or so working through the accumulation process and we are now going to need to spend more time on decumulation."
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