Webb warns simple comms essential for AE success

Helen Morrissey
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Focusing on simple messages will be a key part of ensuring the success of auto-enrolment, pension minister Steve Webb says.

Speaking at the Marketforce Future of Long Term Savings conference Webb said employees must understand they are missing out on a pay rise by not opting into their company pension scheme. "By not opting into a company pension scheme you are effectively missing out on your employer contribution as well as tax relief," he said. "We had a meeting with Richard Thaler, author of Nudge, about how auto-enrolment can be communicated and as he said, you are effectively doubling your money without having to do anything." While employees are able to opt out of auto-enrolment, Webb emphasised t...

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