An ever changing market

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Richard Ross discusses the role technology can play in increasing take up of the open market option

Technology is already playing a key role in helping advisers and consumers get access to the best annuity rates available on the open-market. Going forward, it will play a much more pivotal role if the objective of trying to get the message out to all retirees is going to become a reality. Advisers will be familiar with the key role which technology plays in traditional B2B models, not least when it comes to enabling advisers to research the conventional annuity market cost-effectively and efficiently. In addition to this, recent technology enhancements now deliver guaranteed rates for e...

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