Salman Ansari: Explaining the Cortex vs Limbic fight

Communicating risk

clock • 4 min read

Forget Prograis vs Taylor or a Joshua vs Ruiz Jr re-match, writes Salman Ansari, there is an epic fight raging every second of the day in your head - Cortex vs Limbic

In one corner of the ring is your thinking brain and in the other it is your emotional brain. And when it comes to making decisions about risk and finance, it would seem your emotional brain lands more knockout punches. When the limbic brain overrides logic, we succumb to instinct and favour short-term rewards over longer term objectives. Take, for example, the data on how many people have accessed their pension funds since pension freedoms, just to get their hands on the pension commencement lump sum (PCLS) and now find themselves in drawdown by default. Or they have encashed the fun...

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