Mickey Morrissey: Advising the next generation of clients

Informed consumers

clock • 3 min read

Younger generations might not yet seem as ideal as baby-boomer clients but, writes Mickey Morrissey, they will inherit wealth - and solutions do exist to help advisers steal a march on the tech giants set to 'eat their lunch'

In many ways, the baby-boomer generation make for model clients. Members of this group are wealthy, committed to the idea of saving and investing and also, importantly, trust those who advise them and act on their advice. This deference is disappearing with every generation, however - for example, the next generation are well-informed, tech-savvy but less trusting of authority. For future generations, it may not be enough to hand their money back after 30 years of accumulation, even if the adviser has done a great job. Partly, this is a function of technology. These generations have a...

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