There is no denying the swift transformation of the consumer packaged goods industry over the past decade so here Mark Harries takes a close look at the relationship between a brand's reputation and its value
Two decades ago, it was hard to imagine a time where people would be buying anything other than their favourite brand of minty fresh toothpaste - and buying it directly from the store. Scale was on...
'People miscalculate how much they need'
Information request by AJ Bell
Could lose 97% of investment
'Document your conversations'