Darren Smith: Driving client trust

Develop ‘soft skills’

clock • 3 min read

When anyone approaches a financial adviser, their various qualifications will immediately be put under the spotlight but, writes Darren Smith, it is actually an adviser's soft skillset that will ultimately drive trust

In a world where fake news is a genuine concern, it should not come as a surprise to find that distrust is rampant. This distrust is seeping into all industries and interactions, with the impact varying depending on the nature of the industry. For the financial advice sector, a lack of trust is heavily detrimental because trust is a crucial component to any relationship between a financial adviser and their client. The next generation of advisers needs to be equipped with the skills necessary not only to deliver high-quality advice but, increasingly, the skills necessary to build connect...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Starting young: Parents perfectly placed on financial education

Starting young: Parents perfectly placed on financial education

Maps developed a UK strategy for financial wellbeing

Jenna Brown
clock 17 April 2024 • 2 min read
UK inflation falls less than expected over March to 3.2%

UK inflation falls less than expected over March to 3.2%

Core inflation fell from 4.5% in February to 4.2%

clock 17 April 2024 • 2 min read
Financial implications to life events: What women need to consider

Financial implications to life events: What women need to consider

Divorce is an emotional process and advisers must adapt to client needs

Jenna Brown
clock 17 April 2024 • 3 min read