Platform views: Terry Huddart on Aegon ARC and Aviva

Platform functionality highlights

clock • 8 min read

In the latest in his series cherry-picking the best elements currently on offer from all the major platforms, Terry Huddart highlights the aspects that stand out about the offerings from Aegon ARC and Aviva

#9 Aegon ARC: Scaling up Aegon was, almost famously, late to the platform party. While other life companies such as Aviva, Axa and Standard Life got stuck in, Aegon watched on. For a period of time it took, what was to me, the slightly confusing stance of being ‘platform-friendly'. That's a bit like saying you're open to buying a digital TV but only ever look at the brochures. In 2011, that all changed and Aegon got serious. It borrowed - and paid for - Novia's expertise and the GBST Composer tech. It devised a multi-channel platform strategy going across advised, corporate and direct-...

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