Banker's Umbrella: Why you need to talk to journalists

Why you need to talk to journalists

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In the second of a new column for Professional Adviser, the quasi-mysterious Banker's Umbrella explains how (good) content is king, and why that is important for every adviser out there....

Tattoos, what's up with those? It used to be that only sailors, bricklayers and Danish kings had tattoos. Now they're all over the place, like one of those speeded up films depicting the spread of an ice age, tattoos are crawling up bodies covering ever larger amounts of surface area. Such is the proliferation of tattoos that clothes can no longer cover them and they are emerging from under shirt collars and cuffs. The thing about tattoos is that they are like content, specifically the stuff we read and watch and consume everyday, mostly on the web. Like tattoos, there's just so...

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