In the second of a new column for Professional Adviser, the quasi-mysterious Banker's Umbrella explains how (good) content is king, and why that is important for every adviser out there....
Tattoos, what's up with those? It used to be that only sailors, bricklayers and Danish kings had tattoos. Now they're all over the place, like one of those speeded up films depicting the spread of an ice age, tattoos are crawling up bodies covering ever larger amounts of surface area. Such is the proliferation of tattoos that clothes can no longer cover them and they are emerging from under shirt collars and cuffs. The thing about tattoos is that they are like content, specifically the stuff we read and watch and consume everyday, mostly on the web. Like tattoos, there's just so...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes