Blog: Give us a clue on critical illness!

Stuck or confused? Feeling a bit silly, embarrassed or just unsure what to do next? Well, these are all symptoms of being outside your comfort zone. I have learnt from previous roles that insurers in other countries such as Japan spend much more time outside of their comfort zone than we do so when we get there it feels weird, and a bit scary. But the truth is it shouldn’t. Just one simple question got me into this state: What should we do next with critical illness (CI) cover? You see, a decade ago the answer was fairly easy. We would think about adding conditions. Every three years,...