Business post-RDR: How should you price your services?

Steve Billingham says no two firms will price for their services in exactly the same way after RDR. Nor should they…

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Steve Billingham, director of Steve Billingham Consulting, says no two firms will price for their services in exactly the same way after RDR. Nor should they…

How should you price your services? This is an area that has seen much debate for some time now around the right level of fees and whether hourly rates really do work in this sector. There is a balance to be struck. Price your services too high and you won’t get the business; price them too low and you will wish you hadn’t. Informed wisdom suggests you can’t charge more than the market will bear. But surely, that depends on which market or niche you are working in and what you do for clients. Furthermore, we are providing services and the range of prices that people will willingly ...

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