BNY Mellon Investment Management is to rebrand its entire UK-domiciled fund range, with the firm's name set to replace that of its eight boutiques across 34 products as part of a global branding review.
The move, which brings the UK business into line with the rest of the world's global operations, follows a review of BNY Mellon IM's branding in the UK and is intended to help distributors sell its products more easily. Its boutiques, such as Newton and Insight, will continue to operate as such for institutional investors but, from 10 June, retail and intermediary clients in the country will see their funds bear the BNY Mellon brand. Speaking to Investment Week, BNY Mellon global head of distribution Matt Oomen said: "The reality is, the business environment is changing at an ever-inc...
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