Millennial Money: Copy gym fee model for millennial advice

Our video series continues

Hannah Godfrey
clock • 2 min read

In our latest Millennial Money episode, PA's senior reporter Hannah Godfrey's guests suggest advisers should use a fee model similar to gym memberships to charge millennials for advice.

When asked what millennials want from advisers, Informed Choice paraplanner Andy Bodman says the process needs to be "easy, accessible and instant" and, crucially, cheap. As such, he suggests a gym membership-inspired subscription charging model could be the way to help millennials access advice. Penguin Wealth trainee financial adviser Tom Davies agrees, noting he works with an adviser who charges clients using a tiered subscription fee, which means they charge the client more the more complex their needs are.  "Millennials see the charges - people paying thousands and thousands of p...

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