Canada Life has changed the brand name for the entire range of Retirement Advantage products to Canada Life in order to bring them into line with the rest of the business.
Canada Life acquired Retirement Advantage in January 2018 in a deal that saw the firm add more than 300,000 pension and equity release customers to its books. The firm's assets under management were also boosted by £2bn, which included Retirement Advantage's £1.5bn in-force annuity book. As a result of the rebranding, the Retirement Advantage Equity Release business will become Canada Life Home Finance, and the Retirement Advantage website will close and product and adviser portals move to Canada Life's site. Canada Life UK chief executive officer and executive vice-president Doug Bro...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
