An estimated 2.4 million people in the UK - known as the sandwich generation - are now caring for their children as well as their elderly relatives at the same point in their lives.
And, according to research from LV=, this section of society - typically aged 40 and 60 years - widely lacks financial confidence and many are unprepared for a potential shock to their income. More...
Incorporating SM&CR into company culture
'Strong client focus'
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