The Personal Investment Management & Financial Advice Association (PIMFA) has added the CEOs of Heartwood Wealth Management and The Private Office to its board.
Heartwood Wealth Management chief executive Tracey Davidson joins the trade association's board alongside Penny Lovell (pictured), who is CEO of The Private Office, Sanlam's high net worth client business. Myles Marmion, CFO of investment company Ruffer, has also been added to PIMFA's board, which now boasts 17 members following the triple appointment.
PIMFA chairman Lord Deben said: "I am delighted to welcome these three industry leaders to the PIMFA Board. Their experience and expertise will be invaluable in advancing our cause of creating an optimal operating environment for our member firms so that they can focus on guiding individuals and families to build their personal financial futures."
The trade association was born out of a merger between the Association of Professional Financial Advisers (APFA) and the Wealth Management Association. Members agreed to the merger last May.
Last September advisers called on the association to prove its worth after the merger went through. Some feared their voices would be drowned out by their wealthier investment management counterparts.
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