Product providers going direct to clients is advisers' biggest worry

Robo-advice ‘less concerning’

Hannah Godfrey
clock • 1 min read

Robo-advice is being seen as less of a threat to advisers than it has in recent years, according to Intelliflo, although large product providers going direct to clients remains a significant worry.

When asked what they viewed as the biggest threat to their business, a third (33%) of the 419 advisers surveyed by the back-office software provider responded with ‘product providers going direct', while around 26% said ‘robo advice'. The polling was carried out at the Intelliflo Change the Game conferences in London and Manchester. Each year at these events, the audience is asked ‘what is the biggest threat to your business?' Both robo-advice and product providers going direct to clients have persistently featured as the top two threats. Last year, both options gained equal top share...

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