Financial service solutions provider Equiniti has selected Square Mile Investment Consulting and Research as the provider of funds due diligence for the launch of its online execution-only service.
The service will see Square Mile select ten funds from the list of 350 available on its 'Academy of Funds' to go into Equiniti's cautious, balanced and growth mandates.
In addition, Square Mile will offer Equiniti ongoing fund selection, due diligence and quarterly reporting and has aided the firm in refining its customer user journey on the new online service by incorporating risk profiles and timeframes and refining the fund recommendation process.
Mark Taylor, chief customer officer at Equiniti said: "Square Mile has demonstrated a keen understanding of our desire to make the user journey more efficient and, most importantly, enjoyable.
"We have been very impressed with the standard of work Square Mile has delivered so far.
"Its reputation in the industry is unparalleled, and we hope this will create a solid foundation for our online platform, ultimately helping our clients meet their investment goals."
Richard Romer-Lee (pictured), managing director at Square Mile, added: "The direct-to-consumer space is growing apace with greater demand for guidance, as more people find themselves in the ‘advice gap'.
"At the centre of our offering is an absolute focus on investor outcomes. Square Mile's in-depth research capability and strong due diligence processes will complement Equiniti's efforts to provide flexible investment choices to fit peoples' circumstances, experience and financial position."
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