Embark Group has appointed Jon Haslam as head of platform sales, who joins from Standard Life's Elevate.
Haslam will take the lead on introducing and promoting the Embark platform to advisers across the UK, which it launched in November. The Embark platform is the latest entrant to the platform market, intended to be a "low cost" solution to help advisers deliver a cost-effective service to "mass-affluent" consumers.
Haslam worked at Elevate since it was acquired from Axa UK by Standard Life in May 2016 but had been a regional sales manager at Axa Wealth for the 17 years previous. He has also worked for Winterthur and Scottish Amicable during his 28 years in the industry.
Embark yesterday announced it would be consolidating its employee benefits consultancy business with Mazars. The newly combined businesses will be renamed ‘Vested' owned 51% by Embark and 49% by Mazars, and consolidated into the Embark Group.
The deal will see Mazars Financial Planning acquire Embark's financial planning firm RCL Consultancy, transferring approximately £300m in high net worth clients assets.
Embark group distribution managing director Mark Hopcroft said: "We are thrilled Jon is joining the team. The Embark platform is set to materially disrupt the current platform market. It will enable financial advisers to address the advice gap through cutting-edge, reliable technology.
"Jon is a key addition to our sales force and brings with him solid background in the industry. His extensive expertise is exactly what the business needs to support our ground-breaking new platform proposition."
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