'Bionic' advice hits £1bn milestone

100% increase in nine months

Hannah Godfrey
clock • 1 min read

LEBC Group's so-called 'bionic' advisory service has passed the £1bn landmark of assets, which has now been invested by some 37,000 clients.

Last December the group reported it had hit £500m of client assets since its launch two years previously, meaning it has seen an increase of 100% in just nine months.  The so-called 'bionic advisory service' combines technology with financial services knowledge, expertise and a human interface. Clients receive regulated, tailored advice by phone or internet. Clients engage over the telephone with a qualified adviser, who will then run a factfind. Depending on the complexity involved, the system will produce a report for the adviser to look over and edit as appropriate. In the past,...

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