AIG Life revamps Low Start's brand and pricing

Following intermediary feedback

clock • 2 min read

AIG Life has simplified the pricing and name for its current Low Start proposition following intermediary feedback in a bid to make it easier for customers to understand.

The product is no longer called Low Start and has been renamed Life Start and CIC Start. Premiums start 30% lower on average than AIG's level term assurance and critical illness (CI) with term assurance. The premium increases by a fixed 3.5% annual compound each year and the incremental price will rise to match the cost of AIG's level term assurance (TA) and CI with TA by no later than 80% of the way through the term. Customers have the flexibility to convert to AIG's level term assurance and critical illness with term assurance without any further underwriting as their circumstances ...

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