Paul McNamara has been appointed EValue CEO following two years as chief executive of IFG, the parent company of James Hay and advice firm Saunderson House.
McNamara will take on the role with immediate effect. He stepped down from IFG group suddenly last September, with neither party citing any specific reasons for the abrupt move.
The new EValue boss has also held senior roles at AXA, Barclays, HBOS, McKinsey and Standard Life in the past.
EValue sees robo-advice, the re-engineering of the advice process and the workplace as "prime opportunities for corporate growth" and said McNamara's experience in retail financial services would help take those propositions to the market.
EValue powers robo-adviser Moola and offers various white label 'robo' and streamlined advice solutions.
McNamara said: "I am excited to be joining EValue as the industry is focused on improving the quality and accessibility of advice and the opportunities that new technology can bring to financial planning and investment recommendations.
"EValue has a dynamic team and is poised to lead in the emerging market for robo-advice and artificial intelligence solutions."
Founder and strategy director Bruce Moss said McNamara would help support eValue's growth and achieve its market potential.
"His previous management experience will be invaluable in broadening our business delivery and enabling us to serve our institutional and adviser clients with the most relevant solutions to support the financial needs of consumers," Moss said.
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