Unividual director Lewis Baxter completed the 2017 London Marathon in 4 hours 41 minutes and raised £7,400 for Worldwide Cancer Research.
The Wilshire-based chartered financial planner ran the 2017 London Marathon for his grandmother, Valerie Fenn, who battled cancer twice in the past. Baxter (pictured), aged 29, said the marathon had always been on his bucket list.
The adviser also ran the Bath half marathon last year, raising more than £5,700 for Cancer Research with three other members of Unividual, which adds up to total of £13,100 raised for charity to date.
Baxter said: "I am not going to hide the fact that the London Marathon isn't easy. I don't know what more I could have done to prepare for it, I trained hard, ate well and haven't had a beer since Christmas! It was worth it though for the amount of money we raised."
Unividual received 90 donations in total from clients and partners, as well as friends and family.
Baxter also praised the charity for its support. He said: "I have never worked with a charity that has collaborated so much with their fundraisers. They encouraged our efforts every step of the way."
Unividual is a family-run practice based in Corsham's Hartham Park, where Baxter works alongside his father and managing director John Baxter, as well as his sister and marketing director Cherie-Anne Baxter.
She said: "The whole family were down to support Lewis and we had Unividual staff and clients tuning in to Lewis's Twitter account for live updates.
"I am so proud of what he has achieved, up to last year Lewis had never really ran much distance. When he commits to doing something he really does go for it whole-heartedly and he trained tirelessly for the event."
Outside of its fundraising, Unividual also shared its plans to expand its adviser academy ‘Unicademy' which has already gone from five individuals to 12 since its inception a couple of years ago. The academy takes on applicants as paraplanners, training them to become Chartered financial planners.
The academy recently advertised for five new trainee positions, receiving 290 applications, according to Baxter. The academy's third intake will start in July or August.
She said: "The average age of a financial adviser is about 50 years old. Not only is this rising every year but fewer than 20% of financial advisers are under the age of 40. Unicademy was born as a strategy to create the next generation of financial services leaders."
Lewis Baxter, who was taken on as the firm's first trainee, passed diploma and advanced diploma exams in financial planning with the Chartered Insurance Institute and became one of the youngest Fellows of the Personal Finance Society at the time.
He said: "Career opportunities exist across the business and trainees can tailor the final stages of their training to the area they want to specialise in. It is rare for a business of our size to focus on getting all members of the planning team to Chartered status not just advisers."
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