The Pensions Regulator (TPR) executive director Charles Counsell will become the new chief executive of the Money Advice Service (MAS) after Caroline Rookes' departure in June this year.
The appointment was made by the Financial Conduct Authority and has been approved by HM Treasury.
He will join the MAS board in June 2017 and take over from Caroline Rookes as CEO that same month on a contract of up to two years, while the service is being turned into the government's new consumer guidance body.
Counsell (pictured) is currently executive director and board member at TPR, where he played a key role in the introduction of automatic enrolment into workplace pensions.
He was awarded an OBE in the 2017 New Year's honours list alongside former pensions minister Steve Webb for services to workplace pension reform.
Counsell first joined TPR in 2011 after a career as a consultant.
MAS chair Andy Briscoe said: "I am delighted that Charles Counsell will be joining us as CEO. I believe he is ideally qualified to continue the successful delivery of the MAS's work across the UK, and to manage the transition to the new single financial guidance body proposed by government."
Counsell added: "Making sure people have easy access to the guidance they need to steer through critical financial issue is very important to the UK, and I am both honoured and excited to have the chance to build on the MAS's work so far.
"My experience of guiding organisations through periods of profound change will, I'm sure, be invaluable as we move towards establishing the new single financial guidance body."
A spokesperson for MAS said the single guidance body would exist no earlier than autumn 2018. They added it was too early to tell what role, if any, Counsell would play in the new organisation.
The chairman isn’t answering his email
Reforms not enough
An economic cocktail
To encourage consumers to shop around
Will report to Pat Shea