Former Sense Network head of marketing Phil Bray has left the adviser network to launch his own consultancy, providing marketing and outsourced services for advisers.
Bray (pictured) left Sense in December to launch The Yardstick Agency on 10 January. The venture will provide marketing support as well as outsourced marketing services for financial advisers, planners and mortgage brokers.
Bray also plans to launch a training element for advisers, the Yardstick University, later in the year.
According to Bray, Yardstick's unique selling point will be his background working across marketing, advice and compliance, which enables him to offer support to advisers for producing "compliant marketing".
Bray said he decided to leave adviser network Sense because he wanted to run his own business.
"It was more of a pull to start my own business, than anything pushing me to leave Sense. I know many advisers struggle with marketing. I also know financial services inside out, what works, and what doesn't. Advisers will benefit from this knowledge and experience."
Bray said lack of time, resources and in-house expertise, as well as compliance, were preventing many advisers from marketing their business effectively.
He said: "I want to help advisers to dive into marketing their business. The regulation burden is not receding and they have to wear so many hats, so it's important they decide where their time is best spent."
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