The asset management industry is being invited to scrap going for lunch on 23 January, and instead make a donation to the CASCAID charity campaign.
CASCAID is an industry-wide initiative that is aiming to raise more than £1m for Cancer Research UK. It is backed by more than 100 high-profile investment figures including CEOs, fund managers and wealth managers, who will be taking part in a range of challenges over the coming months to support the campaign.
As well as individual challenges, a number of cross-industry events have been organised including the 'Let's NOT do lunch' day on Monday, 23 January.
The campaign organisers said: "'Let's NOT do lunch' is, as the name suggests, a day when we ask the industry not to buy lunch and instead donate their normal spend.
"Donate, ask friends and family, spread the word - if everyone gets behind this simple fund-raising activity, we can really make a difference. Just for missing one lunch.
"Be imaginative: perhaps sales teams can visit a key client and 'not do lunch'; clients can invite suppliers over for coffee and ask them to donate instead of buying lunch. Let's work it!"
Jupiter vice-chairman Edward Bonham Carter kick-started the CASCAID charity campaign with a sponsored skydive, while on holiday in New Zealand last month.
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