Aviva returns to in-house advice with at-retirement launch

Advice restricted to Aviva products

Tom Ellis
clock • 1 min read

Aviva is launching an in-house advisory team focused on assisting clients at the point of retirement.

The provider is planning to launch the advice team, expected to be about 20 advisers strong, by the end of this year. It will offer face-to-face advice to at-retirement customers and be restricted to Aviva products. The service marks a return to the advice space for the provider. In 2013, it scrapped its direct advice operation as part of a company-wide restructure. Client advice director Andy Barton said the introduction of pension freedom in April last year highlighted the need for financial advice. He said: "When the pension regulations changed and pension freedoms came in peopl...

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