Adviser tech real threat not robo-advice, specialist warns

Carmen Reichman
clock

Advisers' use of technology and robo-advice are separate issues and commentators touting the end of traditional advice should be careful to distinguish between the two, a technology expert has said.

Robo-advice does not pose a threat to face to face advice and the industry needs to be careful about labeling it as such, direct to consumer investment firm Willis Owen managing director Jason Chapman said. What could pose a threat is advisers' lack of skills in using technology, particularly around building consumer friendly websites and a creating better digital experience, he said.   Friend or foe? Chapman responded to discussions at a briefing on robo-advice hosted by eValue in London on 17 November, during which attendees suggested some advisers still saw robo-advice as a th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Business models

Flexibility 'a necessity' for hybrid advice, says NextWealth

Flexibility 'a necessity' for hybrid advice, says NextWealth

New report collates views from 327 advice professionals

Kathleen Gallagher
clock 27 February 2023 • 2 min read
Partner Content: How streamlining administration could enable adviser growth

Partner Content: How streamlining administration could enable adviser growth

A recent Quilter Financial Planning survey shows that advice businesses could grow faster if administrative tasks could be reduced

Quilter Financial Planning
clock 18 July 2022 • 4 min read
Partner Content: Where does independence matter most?

Partner Content: Where does independence matter most?

Advisers value their independence, but is there a balance to be found in working for larger a provider?

Quilter Financial Planning
clock 08 July 2022 • 4 min read