Kinder's surprise: Rebuilding trust in advisers

LIFE PLANNING

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The father of life planning has an ambitious new aim: to take on the banks and their culture of selling. How receptive will they be?

For George Kinder, there is one problem facing IFAs, whatever their style. “Most consumers don’t trust financial advisers,” he said, outlining plans for his latest project: a book taking a topical look at the banking crisis, and encouraging consumers of the benefits of proper financial planning. Life Planning: a Banking Manifesto follows Kinder’s earlier works The Seven Stages of Money Maturity and Lighting the Torch, both of which are used by advisers to deliver Kinder’s approach. But the question, Kinder said, is why consumers have such a lack of trust in the financial sector.  “W...

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