CII: Certificates alone can't raise adviser professionalism

Speaking to Professional Adviser at the launch of our Investing in the Profession Initiative, Jenkins said advisers are still suffering as consumers tend to lump them together with other financial institutions. “For consumers it is all something to do with money. There is no distinction between insurance brokers, financial advisers, banks, networks or regional IFAs. “There is still a legacy associated with mis-selling, Equitable Life and pension opt-outs and more recently the economic troubles.” Jenkins said it will be important to invest in the adviser profession as a whole and eac...