THE Financial Services Forum has opened its doors to new members after launching an associate tier for marketers.
The new tier will allow high level practitioners who focus on marketing strategy to gain a better understanding of marketing issues and the challenges facing them within the industry. Practitioners who sign up gain access to six one-day events run by the Financial Services Forum, covering topics such as how to measure the return on investment, the impact of technology on marketing and how to build customer-centric brands. Anthony Thomson, chief executive of the Forum, said: “By extending our philosophy of effective excellence to the new associate member tier and sharing best practice ...
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