London-based IFA Radcliffe & Newlands is set to adopt Præmium's SMARTfund.
SMARTfund enables authorised distribution firms to operate and brand their own funds without taking on the role of fund or investment manager. Jason Ransted, managing director at Radcliffe & Newlands, explained: "We are expanding the business and wanted an efficient independent investment solution that allowed us to provide a higher level of service to clients as well as outsource the asset allocation and investment management roles to experts." He continued: "We are embedding financial planning as the core of our business and have a focus on service rather than transactional advice...
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