Resolution Foundation calls for price comparison site standard

It follows the publication of the Foundation's research, which found that such sites play an important role in assisting consumers in making informed financial decisions, though were not always sufficiently objective. The research backed up the findings of a Yougov poll, which revealed 45pc of people had used a comparison site to help them make a financial decision in the past year. However, the research also found that many comparison sites failed to make clear their links with product providers, raising the risk that consumers could be mis-led. Clive Cowdrey, chairman,...