The art of communication

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Let's face it we have all been to seminars where it has been hard not to drift off and catch 40 winks. Sometimes it can be blamed on a heavy lunch and a few glasses of wine but other times it is just down to, well, frankly, dullness! But that needn't be the case...

I remember one IFA at a seminar/workshop at a very high profile conference asking me 'did we actually learn anything here?' He had a point and the cynical amongst us might have suggested that the turnout was more about CPD points than anything else. As with anything in life there is a right and a wrong way to conduct seminars and it is seldom a natural talent. This is where Philip Calvert of IFA Life comes in. He runs seminars specifically for IFAs on 'how to run seminars'. Calvert explains that the seminars have proved hugely successful with most booked up well in advance. So why is ...

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