Birmingham City FC signs up F&C

The deal, which officially starts next month, will include shirt sponsorship, signs in the club’s St Andrew’s stadium and a range of other club activities. F&C has a long association with football through its third year sponsoring the League Managers Association, the union for football managers, as well as a partnership with Hibernian FC in Scotland. John Yule, head of retail distribution at F&C, says: “Birmingham City has long been known as a very community focused football club whose brand values and aspirations to succeed, we believe, closely match our own. “We will work closely...