iShares launches ETF education campaign

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iShares is rolling out an education campaign in light of the rapid development of the ETF marketplace and a dearth of information available to investors.

The ETF provider has predicted that global assets under management for ETFs will surpass the $1tr next year. As such the group has devised a campaign themed 'not all ETFs are created equal', encouraging investors to assess five key criteria when evaluating an ETF and ETF product providers. These comprise: transparency; client service; product choice; portfolio management and liquidity. Rory Tobin, CEO of iShares Europe, commented: "For investors, a critical question is whether they understand the key differences in the various ETFs being offered, most notably the differences in structur...

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