Prudential takes top position in life fund survey

The fund returned 7.2pc for the year, against a life fund average of 5.8pc. Martin Brookes, head of Prudential's portfolio management group (PMG), attributed the fund's success to multiple factors, and was keen to emphasise Prudential's focus on the wider investment horizon. "The biggest driver of our fund is asset-allocation. Getting the big picture correct is very important in order to get the overall asset mix right," he said. Brookes highlighted PMG's decision to de-risk the portfolio as a factor which greatly assisted the fund's performance. "The decisions to de-risk the fix...