Googling yourself too often may now be known as 'ego-surfing' but, says Phil Bray, in the quest for recommendations and referrals, there is a very good reason to be searching for your business online.
When an existing client passes on an adviser's details to someone, there is a fair chance that potential client will carry out some rudimentary due diligence before getting in touch, says the Yardstick...
Two global vehicles
'Further plug advice gap'
Must appoint separate CEOs and boards
Advisers do come out well
Will report to Mark Till