Advisers understand client needs better than everyone else, says Dan Kemp, though he argues they could be even more successful if they used behavioural science to better understand and evolve client behaviours.
The Morningstar chief investment officer, who was for almost a decade a financial adviser himself, says he finds it "incredible that clients open up and tell advisers things they don't tell anyone else"....
View from the front row
Project Libra unveiled
Including SJP and investment trusts
Spent two years at Sanlam
Will also assess FCA's actions