Despite being "hugely useful" in helping to attract new clients, explains consultant Phil Bray, case studies are often overlooked by advisers as content to use on their own websites.
User experience, images and content are all key ingredients in making a great adviser website, says Bray (pictured), but case studies that illustrate how clients have been helped by the firm are often...
Retirement Advantage research suggests
9,700 transfers in 2016/17
Up 0.1% from Q1
Extra burdens for largest firms